My Story

G’day, and welcome to my new blog, Social Media Supremacy (or SMS for short!)

And since this blog is only linked from a few of my social networks there is a very high probability that we are already acquainted with each other, so in that case, a special g’day to you:)

Site Objective and Mission

The purpose of this site is simple. Dispel the prevailing myth common among many business owners that social media marketing is largely a drain on business resources and “not worth” the time and effort involved to make it work.

My experience with social media has proven the opposite to be true. From a “standing start” I achieved the following (inside 3 years) with a “pure” social media strategy:

• Have my story broadcast to 25,000,000 TV viewers.
• Generate 14,200,000 online video views on YouTube.
• Gain editorial exposure in magazines with a 8,000,000 circulation.
• Generate over 1,200,000 unique visitors to my blog (free traffic).
• Win a $10,000 trip to DisneyWorld for a Web 2.0 seminar.
• Generate $500,000 in free publicity from mainstream media.
• Collaborate with the most-respected name in fitness on the Internet.
• Co-author two books with a world champion natural bodybuilder.
• Sell over $105,000 worth of digital products.

Here is the bottom line:

Social media marketing done right can substantially ramp-up profits, increase customer engagement and loyalty while simultaneously reducing traditional costs  related to marketing and advertising.

Over the coming weeks and months I’ll share with you how I did it (with zero ad spending, zero overhead and zero staff) by providing you with detailed information on all aspects social media along with the core principles of marketing so you can gain a major edge over your competition and reign supreme in your niche (and make a lot of new friends along the way!)

My “RTP” Story

My “discovery” of social media as a powerful business force begins with “RTP Blog.” I overcame 6 years of  failed fat loss attempts by  creating and implementing a 12-week “Mission” documented in real time (on my blog) with daily progress pics and daily accountability blogging between November 8, 2006 and January 31, 2007.

I continued with 5 additional Missions, all documented in real time over 1000 days ending in New York in August 2009. My final documented “Mission 6″, coincided with the launch of the RTP Transformation System (world’s first “real time” body transformation program with unprecedented customer success/completion rate of 35.04% – 120 success stories from 481 registered “contestants” of the RTP Contest), creation of the ShredderSphere Real Time Accountability/Support Community (world’s first “real time physique transformation” blogging/forum network) the RTP Transformation Contest (world’s first global “real time physique transformation” contest conducted in a singular forum) and the New York Shredder Summit (a 3-day event attended by 55 ShredderSphere members from 7 countries).

Utilizing Social Media and Web 2.0

My utilization of social media marketing started during the creation of “Real Time Physique” blog (Blogger and WordPress), and continued with: online video production and marketing (via YouTube); social networking with market leaders and key influencers like Tom Venuto and Carlos DeJesus (FaceBook and Twitter) and Web 2.0 marketing seminars (with Jay Abraham, Frank Kern and Rich Schefren).

The main reason this concept (and everything that followed) got “out there” is primarily due to the “real time” nature of my blog, my social networks and the videos I created and published on YouTube. All promotion of my blog, book, forum, contest and “summits”, was “word of mouth” and built upon personal relationships and joint ventures generated via social media (i.e. I did not use or pay for any traditional advertising).

Below are some key stats:

Blog: over 1,200,000 unique visitors with over 10,000 individual blog comments.

Video: over 14,200,000 YouTube video views as at October 2011.

MSM: Five media profiles (TV and Print) resulting in exposure to 35,000,000 people.

Web: ShredderSphere – 25,000 forum posts, 40,000 blog entries, 200,000 blog comments.

Book: 1,300 customers at 35.04% “12-week follow-through” rate from “Contest Registrants”

International Media Profiles

If you’d like a quick overview of how my blog and the associated events and products came to be check out the media profiles from the following media outlets (Click the Magazine links below to read full article):

1. Mens Fitness USA Magazine Full-page article in the April 2008 edition.
2. Mens Fitness Australia Two-page article in August/September 2008 .
3. Australian Ironman Five-page article in June 2009 .
4. NHK TV Japan profile broadcast on October 14, 2007 to 5,000,000 people.
5. FUJI TV Japan profile broadcast on December 4, 2008 to 20m people.

Adam Waters On NHK TV Japan

The Physical Journey

Below are a few pics from my physical journey that demonstrate what my blog is all about (redemption is a recurring theme!)

Personal Trainer Certification

On March 24, 2007 I fulfilled my long-held goal by receiving my Personal Trainer Certification from NESTA (National Endurance & Sports Trainers Association).

Fitness Author

In 2009 I published the “RTP Transformation System”, a 584-page 7-Module day-by-day guide that produced 120 documented success stories in the first 4 months of release.

The ShredderSphere Community

The launch of RTP Transformation System via social media channels and the 1000-Member strong ShredderSphere private community in March 2009 quickly became a huge success with 130 people completing their 12-Week “Missions” and achieving amazing mind, body and life transformations in the process.  The ShredderSphere.com community hub also achieved stunning activity and participation rates in the first four months of operation, with over 30,000 forum posts, 35,000 blog entries and 200,000 individual blog comments, with an amazing and unprecedented 35.04% success/12-week follow-through rate among “active” members.

Note: The two videos below are the best illustrations of our ShredderSphere success stories, our spirit and our sense of humor:)

120 Weight Loss Transformations In 120 Seconds on RTP

Description: 120 real people transform In real time on the RTP Transformation System and in the ShredderSphere Private Community, have a ton of fun in the process, with 50 Shredders meeting up in New York City and Australia at the end of our Missions!

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22 Amazing Body Transformations via the ShredderSphere Community (made by member Delta Dave)

Description: 22 real people transform In real time on the RTP Transformation System and ShredderSphere Private Community, and have a ton of fun in the process meeting up in New York City at the end of our weight loss missions! Thank you Delta Dave for creating this amazing tribute video!

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RTP Transformation Contest

In april 2009 I conceived and conducted  the world’s first “real time” global physique transformation contest run in a singular forum environment (at ShredderSphere.com). The Contest (a co-promotion with Tom Venuto from Burn The Fat) was a stunning success and provided a highly motivational atmosphere that propelled 120 members to make “real time” transformations using the RTP Transformation System, all while supporting each other in the process.

New York City Shredder Summit

Once the ShredderSphere.com community kicked off officially a “New York City Shredder Summit” was organized “on the fly” to coincide with the RTP Transformation Contest 3-day weekend.

This Summit was a huge success with 50 fellow “Shredders” (members of the ShredderSphere.com community) from 7 different countries attending on 3 months notice. We had a “Meet N Greet”, a Manhattan Boat Cruise, an Awards Ceremony and a Central Park Fitness Challenge, and a ton of fun in the process. Check out a few of the pics below.

Meeting with Mentors & “Shredders”

I have been very fortunate to meet (and train) with my “Shredder Friends” along with my mentors in the fitness and business fields (all people who I’d met via contact through this blog). Here are a few pics below.

Travel

Traveling is one of my passions, and since I started living in Japan I was fortunate enough to visit a few places in Asia and the U.S., but even though it was fun I always felt a little frustrated because I was almost always out of shape and couldn’t do many physical activities. However, since I started my blog I have been fortunate to travel to a few places I had previously been to (like a “redemption travel” plan!) and a few new places.

My Other Gig

As mentioned in the first paragraph my other  gig during the bulk of this “RTP period” was as a language instructor in Japan. Here are a few pics from my life in Japan.

I started out at the biggest “chain” school in Japan and had a great time teaching “kids” and adults.

Once I settled into teaching I began work as an “independent contractor” teaching at corporations and at High Schools on a full-time basis, below are a couple of class pics.

No topic about Japan would be complete without a karaoke pic (or two!) and a “Sayonara” party pic!

Until next time…

Eat Clean, Shred Hard, Think BIG!

Cheers,

Adam Waters, NESTA-CPT